Jack Daniels No. 27 Gold

All That Glitters Isn’t Gold!

Whisky Review # 892

Country: USA
Brand: Jack Daniels No. 27 Gold - Double Barreled
Type: Tennessee Whiskey
Age: NAS
Alcohol By Volume (ABV): 40%
Maturation: New Charred American Oak with Finish in Maple Barrels
Charcoal Filtration: Yes (2x)
Price Range: US$ 70-100 (October 2020)
Price/Quality Ratio: 👎Too expensive for what it offers
Buying Advice: 👎 Better stay with the Old No. 7 or the Silver Select.


Amber with shades of Orange (Natural Colour)


Sweet and on the Dry side. A few Sour notes as well for balance. The ABV of only 40% leaves the Nose a bit underwhelming. The Alcohol is noticeable nevertheless although it's a lot less Sharp than the standard No. 7. If that's a good thing or not depends on your individual preferences.

Main Aromas:

Sweet Corn, slightly Burnt Buttered Toast, Caramel, Vanilla, Honey, Bounty Candy Bars, Banana Bread, Charred Oak, slightly Bitter Orange and Cinnamon.

Supportive Aroma Accents:

Resin, Glue, Rum-infused X-Mas Cake, Acetone, Green Apples, Unripe Pear, Dusty Track, Nuts, Tobacco and Pepper.

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It's quite Thin. I don't understand the logics of Double-Barreling/Filtration and then bottle the end result at 40%. If you want quality, go all the way! It's mainly Sweet with a few Bitter and Sour notes for balance. Medium Dry.

Main Flavours:

Sweet Corn, Toasted Cereals, Caramel, Vanilla, Honey, Bounty Bars, Banana, Figs, Charred Oak, slightly Bitter Orange, Cinnamon and Pepper.

Supportive Flavour Accents:

Golden Syrup, Resin, Rum-Soaked Christmas Cake, Cherry-Flavored Cough Syrup, Glue, Salted Nuts, Rye-Bread, Leather and Tobacco.


Rather on the Short Side. Mostly Sweet with a few Sour & Bitter notes for balance. Medium-Dry. A light Alcohol Burn. I find Sweet Corn, Toasted Grain, Charred Oak, Caramel, Vanilla, Honey, Golden Syrup, Resin, Green Apple, Bitter Orange, Bounty Bars, Lemon Juice, Licorice, Cinnamon, Pepper and Menthol. Once in a while I find whiffs of Kerosine.

Drinking Advice:

Added Water does not improve this No. 27 at all.

Rating: 80

Nose: 20.5 - Taste: 20 - Finish: 19.5  - Overall: 20

Drinking Experience Neat: Okay/Good

Drinking Experience on the Rocks: Okay/Good


Jack Daniels Distillery is located in Lynchburg (Tennessee). It was in fact founded by a man called Jack Daniels back in 1866. It stayed in the family until 1956 when it was sold to Brown Forman from Kentucky.

Jack Daniels No. 27 Gold is basically the standard 4-5 Years Charred American White Oak- Matured No. 7 that enjoys an extra average maturation period of around 6 months/1 Year in Maple Barrels and a subsequent second light Charcoal Filtration. The Double Barrels (2) and Double Filtration (2) explain the No. 27. It's good to remember that the No. 7 is made with 80% Corn, 12% Malted Barley and 8% Rye. The 27 Gold was introduced for Travel Retail only but is more widely available in the meantime.

Packaging & Presentation of the No. 27 Gold are quite impressive but I'm not really impressed by the contents of the bottle. The main issue is the low ABV. If the idea was to create a luxurious sipping version of the Old No. 7, the 27 Gold should have been bottled at at least 46%. At the same time, the double filtration makes it a bit too soft to fully enjoy over ice although it's not bad by all means. If you prefer to take your Jack Daniels on the rocks you better stay with the Old No. 7. For sipping purposes the Silver Select remains my Jack Daniels of choice. I like the idea of making a Jack Daniels Gold but it should be a top expression all along the way.


Jan van den Ende                                                                       October 19, 2020


Anonymous said...

Nothing special.

Jan van den Ende said...

Hi there, thanks for commenting. Please leave your (first name) next time to make it more personal. I totally agree with you on the Gold. Cheers, Jan.🥃